Every niche has many forums dedicated to its discussion. Then all that's left is combining a high-traffic forum with a brilliant marketing plan of your own. The entire plan doesn't have to take nearly as long as you might imagine. Alas, you will have to put more than a little time and effort into it if you really want it to pay off for you. Only you can decide the best route to follow for your business.
Since this article is about forum marketing, it is safe to say that this what you want to read about. Given that fact, unless you have a general interest in a forum, unrelated to business, then don't waste time in forums that prohibit marketing. But, the forum owner is selling ads and will sell you one if you are willing to pay. It will be up to you to find out which forums will let you marketing there. But, it won't be hard to find a good one because the net has loads of them.
Don't just comment on existing threads. Start your own threads as well. It may not be very easy for you to start threads at first because it's easy to feel shy in new situations or with new people. Think of something worthwhile you have to share and turn it into a thread. Don't forget to encourage others to ask you any questions they might have about what you've said.
Make a controversial statement if you're serious about inviting comments. Of course this method carries some risk. You don't want to come across as someone who is either reckless or judgmental. Don't go outside the niche when you start threads, whatever else you do.
If you really want to go all out with your networking efforts, then find out who has influence in the forum. You'll typically find there's really a handful of people who have this potential. And of course much depends on the size of the membership. There are some large marketing forums look at these guys that helpful hints have been around a while, and there are many people who have social influence. So it just depends on the particular forum, and with some forums unfortunately it can be a moderator who has this strong influence. Usually a senior moderator who's been there forever and many people basically try to win favor and acceptance. It's these members that you want to develop relationships with above all others.
So think of forum marketing as another form of social marketing. Most people can tell that forum marketing is so close to social marketing. Both are based on relationship marketing and you can reach your goals if you learn how proper relationship marketing works.